Behind the Scenes of this Blog

In March 2013 I started this blog, which means it’s now three years old!

Over time I’ve made good friends and celebrated marathons, marriages and moves. I may not have the biggest run blog on the planet, but that’s okay because I like the people I connect with on my blog a lot.

Photo Credit: Ali

With Megan and Ali at Best Damn Race Cape Coral, Dec 2015.

Here’s Kristina Running by the numbers:

  • 3 years and 2 months old
  • 664 posts (as of today)
  • 11,514 approved comments
  • 170 spam comments (go away spammers)
  • 1 rude comment (go away Internet troll)
  • 1 mention on GOMI
  • 165 subscribed readers (THANK YOU)
  • 10,000 visitors per month (avg.)(THANK YOU)
  • 3,212 video views on the Kristina Living youtube channel
  • 51% repeat visitors (all time; was lower in the beginning and is higher now)(THANK YOU)

Who Reads Here?

On average I get about 10 comments a day, but hundreds of people visit this blog in a day. #humblebrag 🙂

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So, aside from fellow run bloggers that frequently comment, who else reads here?

According to Google Analytics readers of Kristina Running are:

  • Predominantly female (83%)
  • Between the ages of 25-35 years old (53%)
  • Followed by 35-44 years old (24%)
  • Living in the United States (73%)
  • Followed by Canada (7%) and then the UK (5%)
  • Interested in: running, celebrity/entertainment news, recipes and travel

Basically you are just like me and if we met in person there is a high likelihood that we would be real life friends!

Blog Costs and Affiliate Links 

My hosting costs $180 per year, and that’s basically my only recurring expenditure. I’m lucky that the cost of my hosting is actually offset by the times I include affiliate links in my posts.

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I know some readers are put off by affiliate links, but I link to things I have actually bought myself and truly recommend so I have a clear conscious about using them. I try and remember to always include a disclaimer in posts that include affiliate links to help out those who are against them.

Thank you very much to the readers who click-through, I really appreciate it.

I personally like using other blogger’s affiliate links when they recommend something cool that I want to buy. If they took the time to write a  review, take pictures and share their experiences, they have basically acted as a sales person or advertiser and I want them to earn a few pennies!

Sponsorships and Reviews

Up until now I’ve take on very limited sponsorships and have only written a handful of reviews from companies that contact me.

On a typical day I get between 1 and 4 offers but if I’m not intrigued by a product I won’t review it. Also, 90% of my offers are from compression sock companies and I don’t know what else I could tell you about them that you don’t already know!

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– An Update –

However, for the next couple of months you may see a slight uptick in the number of reviews I do. That’s because I’m currently partnering with several companies to try out their products in exchange for a donation to my Team PAWS fundraiser for the Chicago Marathon. I need to raise $1,000 to help save the lives of homeless cats and dogs and I’m happy to work with running companies that also care about animals.

I will definitely still be selective about who I work with, and you won’t see four reviews a day or even a week. I promise I won’t do more than one review per week (if that). I also won’t do full blog posts reviews in most instances like I did with Physiclo yesterday. I’ll always let you know when a review is in exchange for a donation and will be honest in what I say.

I also won’t review compression socks :). I’ll stick to companies with products that are new or different!

What’s your favorite part of the online running community?
Bloggers, did you read blogs before starting yours? 



  1. May 13, 2016 / 6:22 am

    Very interesting!! My blog will be 3 in August and I think it would be fun to do something like this. I get SOOOOO many spam comments. Average of 20-30 per day I would say. I need to check it daily because there are usually 1-2 real comments that get caught in there and if I never cleaned it out I would never find the real ones.

    • Kristina
      May 13, 2016 / 10:26 am

      WOW that is a lot of spam comments! I never look at my spam comments unless someone points out that their comments aren’t showing up. Do you use the Askismet plugin on your blog? I think it does a great job at filtering spam and real comments.

    • Kristina
      May 13, 2016 / 10:27 am

      Thank you! Feels like just yesterday that I nervously published my first post which was read by no one! LOL

  2. May 13, 2016 / 6:47 am

    Aw, happy 3 year blogi-versary!! I like the people I’ve met through my blog, too 🙂

    I wish all the people who visited my blog would comment! I feel like there are so many readers out here I’m not connecting with fully. But I’m guilty of reading and not commenting, too.

    I like reviews sometimes…but usually I skip review posts if I know the product isn’t interesting to me. You do a great job with reviews; I’m looking forward to reading your thoughts on products that genuinely interest you.

    • Kristina
      May 13, 2016 / 10:30 am

      Thanks Ali! I’m guilty of reading and not commenting too a lot of the time.

      I like reviews when they’re sprinkled in with a regular post. Obv. that’s how I normally try to do my reviews, but since the resistance and compression capris were so novel I felt like they could have a stand alone post.

  3. May 13, 2016 / 10:36 am

    Oh great, here come the shameless plugs ( as Sage would say) lol….hey anyone willing to donate to help animals I would do some reviews too.

    Congrats on three years, so amazing. I actually think your blog could be huge but it doesn’t seem to be in your character and I think it’s awesome as it is today.

    I read blogs before I started my own. Needed to feel out how things were done, obviously found a great model in the BAR:)

  4. Susan
    May 13, 2016 / 12:16 pm

    Congratulations on your anniversary! I love your blog and your reader community! Keep up the great work.

  5. May 13, 2016 / 2:49 pm

    Congrats on 3 years!!!!! 🙂 I love that picture of us. 🙂 I wish bloglovin would tell me more about who visits my blog but it just tells me the number of people per day, week, month, year, and all time. Sometimes I get less than 100 views on a post but sometimes a very popular one will get 150-200!!! That is exciting to me. 🙂 But obviously not all of those people comment. I hope you never stop your blog. I love your blog so much. When you don’t post for awhile, I wonder what is happening in Kristina-land.

  6. May 16, 2016 / 10:33 am

    The best part is just connecting with runners who understand it is not an easy sport, rewarding yes, but not easy!
    I don’t mind review posts because i have found some products I really like that way.

  7. May 17, 2016 / 2:55 pm

    Fun stats!! My blog is almost two years old now. I know that because I had to move to a different blog hosting company to save some $$ after my first year deal ended 🙂 I actually like reading reviews because I sure don’t learn about any new running products talking to my husband about running! Always good to see what’s working for other people. I’m curious though, how did you end up getting companies asking for reviews? I would appreciate any suggestions on websites to check out for gear reviews or companies to get affiliated with. Thanks Kristina!