Going Back to School?!
Many of you know that I work in marketing at an advertising agency in Miami.
^ Me at work with my A team :).
Recently a local university reached out to me about testing a new digital marketing program they want to start offering in the future. Myself and several other marketers will participate in the program and provide feedback on the topics covered and whether we think it prepares the students for running campaigns in the real world.
Part of the program involves covering Affiliate Marketing, which is interesting to me because it’s actually a type of marketing I have very little experience in. The agency I work for doesn’t offer affiliate marketing as a service and aside from using Amazon Affiliates here on the blog every once in a while, I haven’t really ever wanted to explore it.
A former colleague of mine used to work for an e-commerce site that dealt with luxury watches and they used affiliate campaigns to make a lot of money, so it’s definitely a useful skill to have. I’ll be learning about affiliate marketing from both the manufacturer and content creator side.
The big project for the affiliate course is to create a blog and apply affiliate marketing concepts to try and make some money! I have to create a blog from scratch for the project and I’ll be using several different affiliate platforms to complete the assignment over the next couple of months.
Since I have to start a whole new blog I wanted to make it different from this blog but still on a topic that I’m interested in. If you watch the videos on my YouTube channel then you know I cover beauty, bath and body and hair topics frequently.
I’m definitely not a professional or expert in any of these areas (just like I’m not a professional runner, haha) but those are areas of interest for me. Since the audience size for beauty is quite large it’s the perfect topic for my new blog!
You can follow along with my project at Beamm! I’ve already put up a couple of posts on affordable jewelry for work, best makeup remover wipes and best exfoliating face scrub. Obviously each of those posts contains affiliate links. If you click through and make a purchase I’m going to earn a little bit of money.
If you’re at all interested in the “behind the scenes” stuff about setting up and managing an affiliate blog I would be happy to share the details here every once in a while, just leave me a comment below and let me know.
I’m pretty excited about this project, not really because of the making money thing. I honestly don’t think I’ll be getting rich off of this little project and it’s going to require a lot of time on my part, but I am happy to have a place to talk about beauty stuff and what I’m learning!
As far as this blog goes, nothing will change. I’ll still be posting 4-5 times per week and covering the important stuff in my life: running and cats :).
Do you like doing continuing education classes/certifications for your career?
What do you think about affiliate marketing in the blog space?
-I don’t mind it at all. I like when my favorite bloggers/vloggers make recommendations and I don’t mind if they make some change off of my purchases. It’s a small price to pay for good content. Disclosure with affiliate links is nice, although I think it’s less important than with paid endorsements. When it comes to sponsorships/endorsements I think disclosure is absolutely necessary. That being said it’s usually pretty easy to tell when someone is being paid to talk about something based on the kind of things they tell you about that product or if the product isn’t one that you would normally expect them to use, right?